The main difference is in the business, the fruitsellers acquire or produce and sell local products, the supermarket has a global business and may choose among different suppliers around the world. A supermarket can not buy in a wholesale vegetable market because it would require very high amounts compared to a simple store fruit and vegetables.
Although apparently identical fruits and vegetables may have different origins, even in products that we believe to be only local. Obviously the difference is in the quality of the product for example to get a fair amount of oranges, at the supermarket agrees to buy navel oranges that come from China and the United States and marginally oranges tarocche that are more expensive but of quality because coming from Sicily or Spain.
A second difference is very important for people who work of Fruttarolo, is that this profession is very feel, the fruitseller want to show HIS products, he feels his own boat and his shop, and he care about having great products because these corresponds to his person. No worker in the supermarket has a role that they want to expose themselves, because nobody wanted to release his name or his picture, working in the supermarket or department 'world' fruit and vegetables is only a means to earn and live.
Especially the amount of hours is different, because the fruit Venetian works well 15 hours a day every day, and this part of the character has very deep historical origins that derived from the plague in 1348. An employee of the supermarket by law can work 6 hours per day in the morning or afternoon shifts.
The division of products for the fruit is very simple and related to provenance, and the aesthetics of the product, his shop or his boat must say 'quality' in the supermarket there is a much more complex and tied to psychology of the buyer that must follow a predetermined path and is induced to purchase provisions with graphics and attractive.
The buyer of the supermarket through routes and graphics should feel part of that system and will then receive a card for his purchases that allows him to feel in a club. The 'club' of fruitsellers has ancient origins, was created in 1424 the tablet of futtaroli as a group of arts and crafts, still is even though they are no longer politically well-protected.
In 400 the fruitsellers subsequently called for a party, because of a dispute settled by the Doge Michele Steno, where in August of each year brought a gift to the Doge of large baskets of melons. To date the evolution of this festival is that of San Pietro di Castello, at the end of June, in which each art brings a gift to the saint a basket of their products.
Under Gabriel Bella shows a Venice, especially an Erberia different from what we see today.
These are comparable in terms of changes in a short time, from 1941 to present.
To better understand these changes it is necessary to talk with the grocers and the Venetians and whether the extinction of their profession is really tied to the supermarket.
Mr. Tiozzo, for example, will close because no one wants to recognize its activities, the main reason is that job, handed down by his grandfather and father, and so asks for a corresponding amount, which is too expensive for the other grocers in Venice.
One of the grocers who wanted to acquire the business of Mr. Tiozzo is Mr. Pastrello. He is both a producer and seller of its customers are mostly Venetian, loves his job and he wants to have only top quality. Every morning he goes to the market of Tronchetto and if he do not find the best products is also prepared to go to Padua.
Mrs. Bobo worked at the Rialto market forever, she has her clients for years and is not concerned about the supermarkets, but for the fact that the Venetians are less and less, She points out to me that just three behind his fruit stand on their off.
I felt the need to leave a sign on one of those fruit stand empty. And I started talking to people to understand how many other fruitsellers blinds closed and the most striking case was pointed out to me the lady Fregolent.
Pointing to the fruitsellers closed in barbaria de le tole
I'm being pointed out that there are fruitsellers to which the work is going much better, such as Mr.Finotello and the fruttaroli of coldiretti that make a very competitive economy, from producer to consumer, it saves up to 30% on the same purchase in the supermarket, have a great attention is paid advertising, in fact for me it was very nice to have telephone contacts and email of Mr. Finotello.
It is a sale very close to the Venetian families and quite competitive with the supermarket, probably the future of fruitsellers is to move, and advertise their sale, an economist so directly saves on the cost of products as opposed to a supermarket.
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